Casual Connect Tel Aviv Day 3: Finding power users





Casual Connect Tel Aviv has officially come to a close this year. The final day ended strong with lots of great sessions and conversations. If you couldn’t make it out or didn’t get a chance to see everything, be sure to check out what happened during the first and second day of the event. Here […]

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10 Stats to Keep in Mind When Creating a Mobile Video Ad





There’s a big difference between a mobile video ad that works…and one that doesn’t. Great ads have relevance to the user and fit the context of the app they’re in – in other words, they create a positive experience. For advertisers, this translates into higher conversions and engaged, high-quality users. Positive ad experiences also require […]

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[Tip Sheet] 6 Can’t-Miss Strategies to Win the User Acquisition Game





When it comes to mobile monetization and user acquisition, making a top-notch game that keeps players engaged is always going to be first priority. But what about getting that ever-important first boost of momentum to bring in a critical mass of users? The constant quest to build your userbase requires creative thinking and marketing acumen. […]

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5 Reasons to Soft Launch Your Mobile Game





Everyone knows that making a big splashy launch for your mobile game can be a great way to generate momentum, press, and sales right out of the starting gates. But sometimes there’s greater value in letting your project breathe out in the wild before you make your massive PR push. One benefit of soft launching […]

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Magic Jigsaw Puzzles Reveals 56% Higher ROI with Mobile Video Ads





UA managers are some of the most data-driven people in the industry. Building a successful acquisition program requires constant monitoring of key metrics like loyalty, activation, retention and LTV. And then, there’s the constant tweaking of features and placements to optimize each campaign. The savvy marketing team at XIMAD, Inc. is no stranger to this process. To […]

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7 Characteristics of a Successful Game Studio





Some of you have likely read Ed Catmull’s Creativity, Inc. The book dives into the creative process at Pixar and describes how the studio managed their creativity, which resulted in a seemingly endless string of blockbuster movies, and it provides insight into how Pixar maintained its creativity throughout tremendous growth. Reading the book had me […]

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7 MacGyver-like Tactics to Make Your Game Stickier





“Engagement is everything,” summed up Jill Wilson, SVP, Game Development for SGN. “People are leading their lives and fitting your game into their schedule. Engagement – figuring out how to make games more compelling and keep users coming back – is everything.” Wilson, and gaming experts from Pocket Gems, SharkPunch, TUNE, and more, shared tips at PG Connects on […]

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The Expert’s Guide to User Acquisition





There’s one thing all game developers have in common: the need for new users. With many thousands of apps hitting the market every year, the competition is fierce. At Pocket Gamer Connects, a host of experts from gaming, research and monetization delivered compelling tips on driving users to your app – some of which might surprise […]

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Zombie Catchers Boosts Session Length 25% with Opt-in Video Ads





If you enjoy killing zombies (and who doesn’t), then you need to immediately pick up your phone and download Zombie Catchers. This offbeat app takes a new twist on the zombie genre – letting players harpoon the undead and build a business by blending them into smoothies. It was a success from the beginning, hitting 1.5M downloads […]

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6 Trends Shaping the Games Industry in 2015





2014 saw tremendous growth in the mobile gaming world, and this year’s continued expansion brings with it exciting opportunities and new challenges for developers. The mobile games industry is projected to top $40 billion by 2017, and today’s market trends can offer an insightful window into where the future is headed. With 2015 already off […]

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