5 Reasons to Soft Launch Your Mobile Game





Everyone knows that making a big splashy launch for your mobile game can be a great way to generate momentum, press, and sales right out of the starting gates. But sometimes there’s greater value in letting your project breathe out in the wild before you make your massive PR push. One benefit of soft launching […]

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7 Characteristics of a Successful Game Studio





Some of you have likely read Ed Catmull’s Creativity, Inc. The book dives into the creative process at Pixar and describes how the studio managed their creativity, which resulted in a seemingly endless string of blockbuster movies, and it provides insight into how Pixar maintained its creativity throughout tremendous growth. Reading the book had me […]

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A Social Game Plan: 4 Ways to Build Community Around Your App





I’m always surprised when I start playing an incredible mobile game, go to ‘like’ it on Facebook, and discover that it has little to no social presence. Social is a natural extension of gameplay – people want to share and compare their experiences with friends and family. Creating a space for this community to develop around […]

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5 Brand-New Stats about Mobile Gaming in China & Southeast Asia





In 2015, more than 26% of global game revenues came from Southeast Asia and China, according to new data from Newzoo. For developers, these two high-growth regions offer huge opportunities to reach millions of new users. But, for those with limited resources, it’s difficult to know where to start when publishing globally. Newszoo’s new report, previewed early […]

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7 MacGyver-like Tactics to Make Your Game Stickier





“Engagement is everything,” summed up Jill Wilson, SVP, Game Development for SGN. “People are leading their lives and fitting your game into their schedule. Engagement – figuring out how to make games more compelling and keep users coming back – is everything.” Wilson, and gaming experts from Pocket Gems, SharkPunch, TUNE, and more, shared tips at PG Connects on […]

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4 Mobile Gaming Insights from DeNA West CEO Shintaro Asako





Today, Pocket Gamer Connects kicked off with a series of Superstar Sessions offering a peek into the world of mobile gaming at large companies like Samsung, Disney, and DeNa Games. Shintaro Asako, CEO of DeNA West, held the crowd’s interest as he dove into their headline-stealing partnership with Nintendo earlier this year. Here’s a look at […]

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Vungle Ranks #1 for Cross-Platform User Retention in Appsflyer Report

Vungle Ranks #1 for Cross-Platform Mobile User Retention in Appsflyer Report





Appsflyer recently released their first-ever Gaming Performance Index, analyzing user retention rates across 50 million paid installs from integrated network partners. Vungle placed #1 for mobile user retention, demonstrating the highest average user retention across iOS and Android combined over 1, 7, and 30-day periods. When averaged across both platforms, Vungle provided the strongest gaming […]

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The Hidden Elements of Building a Hit Puzzle Game





In my post last week, I talked about the critical elements to building a puzzle game – from a new and fun mechanic and social map to turn-based gameplay and pay-to-continue mechanics and progress gates. But, apart from the six quite obvious game system designs there are also three very important hidden elements which every (modern) […]

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The 6 Rules of a Hit Puzzle Game





Ever since Tetris, puzzle games have been the most played games on handheld devices and computers. But it has been the App Store that has popularized puzzle games beyond what seemed to be possible and created a gold rush for the genre. At a glance puzzle games feel very simple. Match three, shoot a bubble […]

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When It Comes to Game Development, Think Monetization First – Not Last





Often when I talk to new game developers in the mobile space, they tell me about their awesome game ideas and novel game mechanics. I really enjoy listening to them and contributing to their ideas where I can. However, after they’re ready to launch, or even after they launch and start accumulating users, they tend […]

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