If Mad Men Met Mobile Video, Creative Would Still Reign





This piece originally appeared in The Drum – head over to their site to read Si Crowhurst’s perspective on mobile advertising creative in its entirety.  Amid all the discussion of Mad Men’s final episode, I’ve been thinking about why a TV series set in the advertising world of the 1960s and ‘70s would seem so relevant to […]

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Do’s & Don’ts for Engaging Mobile Video Creative





Earlier this week we announced Vungle Creative Labs – our in-house team of experts that creates and optimizes mobile video ad experiences. Today at Apps World Berlin, the Head of Labs Si Crowhurst shared a look at what the team has learned from running thousands of mobile video ad campaigns. Take heed of these best practices as you look to convert […]

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5 Ways to Build a Killer Mobile Ad Experience





As mobile adoption continues to accelerate, perhaps no topic has been more widely debated or examined than how to best monetize mobile apps. In some ways, it’s funny that we’re still trying to develop a standardized mobile ad format that appeals to app developers, advertisers and of course consumers. With more than 80 percent of […]

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