Mobilenomics 2016 recap: Brands are becoming mobile-first marketers





Vungle was in the Lone Star State this week at Mobilenomics in San Antonio, TX. It was an awesome three days packed with insightful sessions and amazing conversations with top brands and media agencies. Here are out some highlights from the event. Taco Bell’s director of media discussed the challenges of creating mobile advertising campaigns […]

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M1 Summit 2015: 5 Experts Weigh in on AdTech’s Mobile Journey





There’s one consistent thing about the mobile adtech industry: it’s always changing. New players emerge. Companies consolidate. Targeting gets more advanced. But, not all of the changes are as fast as we’d like. Marketers are hesitant to embrace mobile. Measurement isn’t advancing fast enough. And buzzwords can distract from real conversations. But, at the end of the day, […]

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Introducing Mediation Support at Vungle





Vungle’s success is tied to the success of our publishers, and it’s our goal to support you at every step of the monetization journey. Monetization can be complex, but it’s also critical. Many publishers choose to develop an exclusive relationship with an ad network like Vungle to monetize their apps. Some choose to work with […]

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Russian Developer Tigrido Sets the Rules with its Dictator Mobile Games





Create a mobile battle game. Toss in a supreme ruler with unlimited power. Sprinkle in some humor and imaginative graphics. Add mobile video ads to monetize. And there you have it, the recipe for the popular Dictator mobile game. Dictator: Outbreak and Dictator: Revolt (a top 100 strategy game) were created by Russian-based studio Tigrido. […]

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7 Realities of Publishing a Mobile Game in China





For developers looking to enter new markets, China is especially tempting. The opportunity is massive – more than 550 million smartphones and tablets are active in the country. A huge percent of these have gaming apps installed. But, once developers start looking into what it takes, it quickly becomes daunting. How to meet that challenge was the topic of […]

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How-to: Create an Opt-In Placement for Fun and Profit





App monetization isn’t a new thing. It’s been an intrinsic part of mobile development since the dawn of the first App Stores, but for many mobile developers it remains misunderstood. Monetization doesn’t need to be an onslaught of unrelatable, uninteresting endorsements – it can be a healthy break from intense game play. It can be […]

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Keep Calm and Find Your Passport: Advertising in Emerging Markets





Growth in the smartphone market is occurring at breakneck speed. But the areas growing fastest aren’t the U.S. or Europe – they’re China, Brazil, India, and other emerging markets where smartphone adoption is showing hockey stick growth. For advertisers, these markets offer a new user base for your app and an additional audience for your brand message. But […]

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Can’t Stop Us Now: Study Shows Huge Growth for Mobile Advertising Ahead





Bloggers proclaimed 2014 as the Year of Mobile – and 2013, and 2012. Now, newly released data may have them heralding 2015 as the Year of Mobile Advertising. BI Intelligence estimates that mobile advertising revenues will climb to $50 billion this year, and by 2018, $82.7 billion. This huge growth in advertiser investment is a logical step […]

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