M1 Summit 2015: 5 Experts Weigh in on AdTech’s Mobile Journey





There’s one consistent thing about the mobile adtech industry: it’s always changing. New players emerge. Companies consolidate. Targeting gets more advanced. But, not all of the changes are as fast as we’d like. Marketers are hesitant to embrace mobile. Measurement isn’t advancing fast enough. And buzzwords can distract from real conversations. But, at the end of the day, […]

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5 Mind-Blowing Stats on the Future of Mobile Ad Spend





  This month, eMarketer shared its forecast for U.S. Ad Spending – a look at what’s to come in the ever-changing world of advertising. The results ushered in a new regime in the advertising industry: By 2019, mobile will account for 72% of U.S. Digital Ad Spend. Soak that in. If you’re the visual type, here’s […]

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5 Ways to Build a Killer Mobile Ad Experience





As mobile adoption continues to accelerate, perhaps no topic has been more widely debated or examined than how to best monetize mobile apps. In some ways, it’s funny that we’re still trying to develop a standardized mobile ad format that appeals to app developers, advertisers and of course consumers. With more than 80 percent of […]

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