Casual Connect Tel Aviv Day 3: Finding power users





Casual Connect Tel Aviv has officially come to a close this year. The final day ended strong with lots of great sessions and conversations. If you couldn’t make it out or didn’t get a chance to see everything, be sure to check out what happened during the first and second day of the event. Here […]

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VentureBeat: The mobile-ad world sucks, and Vungle’s chief wants to make it better





As seen in VentureBeat: “Advertising needs to be ROI focused. When you’re ROI focused, you build technology… Vungle is different because we do two things. One, LTV optimization. We take data and target on that data. Two, user experience and creative optimization — rendering ads and building multiple variants of ads… Our core target audience […]

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How Pocket Gems Uses Data to Fuel Gameplay: A Q&A





Ryan Maddux is Manager of Analytics at Pocket Gems – a mobile gaming company known for titles like Episode and Paradise Cove. Maddux brings his background in economics and math, and his passion for gaming, to his work creating player experiences at Pocket Gems. In this interview, he talks about how Pocket Gems brings data into […]

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When It Comes to Game Development, Think Monetization First – Not Last





Often when I talk to new game developers in the mobile space, they tell me about their awesome game ideas and novel game mechanics. I really enjoy listening to them and contributing to their ideas where I can. However, after they’re ready to launch, or even after they launch and start accumulating users, they tend […]

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Can’t Stop Us Now: Study Shows Huge Growth for Mobile Advertising Ahead





Bloggers proclaimed 2014 as the Year of Mobile – and 2013, and 2012. Now, newly released data may have them heralding 2015 as the Year of Mobile Advertising. BI Intelligence estimates that mobile advertising revenues will climb to $50 billion this year, and by 2018, $82.7 billion. This huge growth in advertiser investment is a logical step […]

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