How to “Juice” Your Game for Maximum Impact





It may sound a little silly, but making your game “juicy” is a powerful yet abstract design concept that every developer should take time to apply to their creative world. Game juice — or game “feel”, to put it another way — can make the difference between a solid game that players enjoy and a […]

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Magic Jigsaw Puzzles Reveals 56% Higher ROI with Mobile Video Ads





UA managers are some of the most data-driven people in the industry. Building a successful acquisition program requires constant monitoring of key metrics like loyalty, activation, retention and LTV. And then, there’s the constant tweaking of features and placements to optimize each campaign. The savvy marketing team at XIMAD, Inc. is no stranger to this process. To […]

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Racing to Monetize: 5 Questions with JellyBus, creators of Rush Star





Developers launching mobile games often find themselves at a crossroads when it comes to monetization: Users don’t want to pay for their games but at the same time, in-app purchases alone aren’t enough to float a free-to-play gaming business. Jellybus, a South Korean company behind several popular photo and video apps, encountered this dilemma when introducing […]

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How Pocket Gems Uses Data to Fuel Gameplay: A Q&A





Ryan Maddux is Manager of Analytics at Pocket Gems – a mobile gaming company known for titles like Episode and Paradise Cove. Maddux brings his background in economics and math, and his passion for gaming, to his work creating player experiences at Pocket Gems. In this interview, he talks about how Pocket Gems brings data into […]

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