An In-Depth Look At Emerging Mobile Markets





We’re making big bets on publishers in emerging markets. While the smartphone revolution may have started in developed markets in the West, we’re confident that the largest growth wave of publishers will actually come from the emerging markets in the East. In order to explore this hypothesis, we conducted a market research study with data […]

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Keep Calm and Find Your Passport: Advertising in Emerging Markets





Growth in the smartphone market is occurring at breakneck speed. But the areas growing fastest aren’t the U.S. or Europe – they’re China, Brazil, India, and other emerging markets where smartphone adoption is showing hockey stick growth. For advertisers, these markets offer a new user base for your app and an additional audience for your brand message. But […]

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Developing Apps for the Chinese Market: 5 Things to Consider





The mobile explosion is firmly underway in China. With smartphones more affordable than ever before, the number of active smartphone and tablet devices in the market hit 550 million this year. And, nearly every single one has a mobile game installed. (For those of you doing the math, that’s 1.6 Chinese gamers for every American […]

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