Blog

YouTube Marketing: How 3 Gaming Brands Make Influencers Matter




Gamers love Youtube. It’s the perfect visual platform to watch incredible gameplay moments or for players to post commentaries as they play their favorite games. While many of these users are casual, there’s a core group of channel creators who’ve amassed gigantic followings (and earn big money) that rival those of mainstream celebrities. To gaming […]

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[Tip Sheet] 6 Can’t-Miss Strategies to Win the User Acquisition Game




When it comes to mobile monetization and user acquisition, making a top-notch game that keeps players engaged is always going to be first priority. But what about getting that ever-important first boost of momentum to bring in a critical mass of users? The constant quest to build your userbase requires creative thinking and marketing acumen. […]

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5 Reasons to Soft Launch Your Mobile Game




Everyone knows that making a big splashy launch for your mobile game can be a great way to generate momentum, press, and sales right out of the starting gates. But sometimes there’s greater value in letting your project breathe out in the wild before you make your massive PR push. One benefit of soft launching […]

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What to Know About China’s Top 3 App Stores




As the world’s largest smartphone market, China represents a huge opportunity for mobile game developers and publishers. But winning in the Chinese mobile market requires more than just localization. You need to be aware of local trends and, most importantly, you need to understand the Chinese app store landscape. You see, it’s nothing like app […]

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Magic Jigsaw Puzzles Reveals 56% Higher ROI with Mobile Video Ads




UA managers are some of the most data-driven people in the industry. Building a successful acquisition program requires constant monitoring of key metrics like loyalty, activation, retention and LTV. And then, there’s the constant tweaking of features and placements to optimize each campaign. The savvy marketing team at XIMAD, Inc. is no stranger to this process. To […]

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Introducing Mediation Support at Vungle




Vungle’s success is tied to the success of our publishers, and it’s our goal to support you at every step of the monetization journey. Monetization can be complex, but it’s also critical. Many publishers choose to develop an exclusive relationship with an ad network like Vungle to monetize their apps. Some choose to work with […]

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The Top Three Hurdles Between Brands and Mobile Advertising




A version of this article was originally published in Marketing Week on September 22, 2015.  Last month, communications regulator Ofcom declared that the UK is now a “smartphone society.” From cheaper smartphones to faster 4G connections, the fact that we spend more than 50% of our digital time on mobile devices is not surprising. What is surprising […]

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Ready, Set, Jam: The Creative Benefits of Game Jams




When you’re in the middle of a long-term project, tapping the brakes and taking a moment to clear the air with a lighthearted diversion can be perfect for recharging your creative engines. Game jams are a great way to break up the grind of long-term mobile dev projects, but they can also provide quick inspiration […]

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7 Characteristics of a Successful Game Studio




Some of you have likely read Ed Catmull’s Creativity, Inc. The book dives into the creative process at Pixar and describes how the studio managed their creativity, which resulted in a seemingly endless string of blockbuster movies, and it provides insight into how Pixar maintained its creativity throughout tremendous growth. Reading the book had me […]

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Now Introducing Vungle Premium




Today, we’re thrilled to bring to market Vungle Premium – the best programmatic private marketplace for brands to advertise in the world’s hottest apps.  Premium solves a critical challenge facing brands seeking to shift their budgets from traditional advertising to a mobile environment. “Advertisers miss great opportunities to run video campaigns during an app’s peak popularity, […]

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