5 tips game publishers need to know to maximize their holiday ad spend




Interested in holiday tips for brand advertisers? Check out our blog on “Six strategies for brands to optimize their holiday advertising.“ Gaming traffic soars during the holidays The holiday season is right around the corner, and for game publishers that means an estimated 20 million or more new devices will be activated globally. Similar to retailers […]

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‘Ask the Expert’: Thumbspire explains how to grow a mobile game business and publish apps that resonate




In Vungle’s ‘Ask the Expert’ series, we interview the brightest in the mobile industry. From innovative publishers and developers to advertisers pushing the boundaries of performance marketing, we talk to the people shaping the ever-changing mobile landscape. Thumbspire helps developers build audiences for their mobile games and transforms their properties into stable revenue-positive businesses. The […]

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Vungle celebrates 5th anniversary




Vungle has turned 5 years old. Looking back, it’s hard to imagine how far we’ve come in that time. Getting to this milestone was no simple feat. We’re where we are today thanks to the countless efforts of an army of the smart, hard-working Vunglers who have elevated this company into becoming the leading performance […]

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9 effective tips to make your app stand out in a crowded mobile market




Thousands of mobile apps and games are released every single day, so how do you get yourself noticed? How do you break through the clutter? While only a few apps can rise to the top in any given week, we’ve gathered nine powerful tips to give your mobile app the best chance of success. Tip […]

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What the change to Google’s search algorithm means for performance marketers and web publishers




When tech giants like Google make a significant change to the way they conduct business, there’s a ripple effect that spreads throughout the whole digital ecosystem. And, as all tech companies know, change is one of the only constants in the digital marketing world. Google’s deprioritizing mobile sites with interstitial ads in upcoming search update […]

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The AppsFlyer Performance Index Top Media Sources: Vungle




A month after The AppsFlyer Performance Index covering H1 2016 was released, the report is still capturing headlines and dominating conversations we have both media partners and advertisers across the globe. To continue the conversation, we’re releasing the third post in our Cream of the Crop blog series, which highlights top performers in the index (check […]

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‘Ask the Expert’: Smule on growing global audiences




In Vungle’s ‘Ask the Expert’ series, we interview the brightest in the mobile industry. From innovative publishers and developers to advertisers pushing the boundaries of performance marketing, we talk to the people shaping the ever-changing mobile landscape. Since 2008, Smule has been on a mission to connect the world through music. With a diverse portfolio of […]

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Why Apple’s iOS 10 “Limit Ad Tracking” option won’t harm mobile marketing




Apple’s latest mobile software update iOS 10 has been officially released to the public. While much has been made about the slew of new features included, for mobile advertisers and publishers iOS 10 also revises the operating system’s advertising tracking functionality, called “Limit Ad Tracking.” The change is designed to make it more difficult to […]

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5 tips to optimize your mobile programmatic ad buying




Companies know that to reach consumers today, mobile advertising is a necessity. Top brands are already incorporating the channel into their media planning and many are utilizing programmatic buying strategies to drive their mobile ad spend. According to eMarketer, this trend is only going to continue upward. Programmatic purchases represent 67 percent of all U.S. display […]

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