Best practices from game developers that brands can use to supercharge their user acquisition strategy




Before the busy holiday season, many mobile performance marketers strategize how to acquire enough seasonal users to maximize their Q4 results. More importantly, these marketers endeavour to find scale without paying exorbitant cost per install (CPIs), brought about by additional competition as countless other advertisers also take a similar strategy. Unique holiday challenges for brand […]

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Grow your mobile app revenue with rewarded video ads




It’s hard out there for a game publisher. There is immense competition, new games being released every day, and a customer base that can be incredibly fickle about where they spend their time on mobile. And, not to mention, game publishers still need to make a living! More than 90 percent of games today are […]

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6 strategies for brands to optimize their holiday advertising




Interested in holiday tips for game publishers? Check out our blog on “Five tips publishers need to know to maximize their ad spend.“ The best (and busiest) time of the year The holiday season is almost upon us and companies all over the globe are preparing for the best and busiest time of year. Not […]

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5 tips game publishers need to know to maximize their holiday ad spend




Interested in holiday tips for brand advertisers? Check out our blog on “Six strategies for brands to optimize their holiday advertising.“ Gaming traffic soars during the holidays The holiday season is right around the corner, and for game publishers that means an estimated 20 million or more new devices will be activated globally. Similar to retailers […]

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‘Ask the Expert’: Thumbspire explains how to grow a mobile game business and publish apps that resonate




In Vungle’s ‘Ask the Expert’ series, we interview the brightest in the mobile industry. From innovative publishers and developers to advertisers pushing the boundaries of performance marketing, we talk to the people shaping the ever-changing mobile landscape. Thumbspire helps developers build audiences for their mobile games and transforms their properties into stable revenue-positive businesses. The […]

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Vungle celebrates 5th anniversary




Vungle has turned 5 years old. Looking back, it’s hard to imagine how far we’ve come in that time. Getting to this milestone was no simple feat. We’re where we are today thanks to the countless efforts of an army of the smart, hard-working Vunglers who have elevated this company into becoming the leading performance […]

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9 effective tips to make your app stand out in a crowded mobile market




Thousands of mobile apps and games are released every single day, so how do you get yourself noticed? How do you break through the clutter? While only a few apps can rise to the top in any given week, we’ve gathered nine powerful tips to give your mobile app the best chance of success. Tip […]

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What the change to Google’s search algorithm means for performance marketers and web publishers




When tech giants like Google make a significant change to the way they conduct business, there’s a ripple effect that spreads throughout the whole digital ecosystem. And, as all tech companies know, change is one of the only constants in the digital marketing world. Google’s deprioritizing mobile sites with interstitial ads in upcoming search update […]

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The AppsFlyer Performance Index Top Media Sources: Vungle




A month after The AppsFlyer Performance Index covering H1 2016 was released, the report is still capturing headlines and dominating conversations we have both media partners and advertisers across the globe. To continue the conversation, we’re releasing the third post in our Cream of the Crop blog series, which highlights top performers in the index (check […]

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