How Memebox grew brand awareness and scored new users




As we prepare for G-Star, one of the world’s biggest gaming events hosted in Korea, it’s a great time to examine how one leading Korean brand, Memebox, leveraged mobile marketing best practices from gaming companies to enhance its branding and new user acquisition (UA) strategy. Gaming best practices can fuel big gains for savvy brand […]

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Licensed IP, VR storytelling and the future of mobile gaming




Vungle was at the Gaming Insiders Summit in Berkeley, California last week. It was a tightly-packed day of sessions and insights on the future of the games industry. The conference focused on topics that have been top-of-mind for many publishers throughout this year, including the nascent VR market, the role of licensed intellectual property in game […]

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Vungle Champions: Manodio’s Blue Ocean Tycoon wins top prize




Vungle is proud to announce that Blue Ocean Tycoon developed by Manodio has won our second annual Vungle Champions program. The competition was fierce this year. There were a lot of amazing developers, but in the end Manodio’s Blue Ocean Tycoon took home the honors. And if you haven’t check out the company’s game, be sure […]

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Casual Connect Tel Aviv Day 3: Finding power users




Casual Connect Tel Aviv has officially come to a close this year. The final day ended strong with lots of great sessions and conversations. If you couldn’t make it out or didn’t get a chance to see everything, be sure to check out what happened during the first and second day of the event. Here […]

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Don’t cause static: Dynamic Templates make consumers happier




At Vungle, we’ve set out to be the best performance marketing platform for in-app video ads. We want our advertisers to get the highest return on ad spend (ROAS) for each dollar running through the Vungle network. Simultaneously, we offer publishers some of the best eCPMs and global fill rates in the industry. How? A […]

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Casual Connect Tel Aviv Day 1: How to break into China




We just wrapped up Day 1 of Casual Connect Tel Aviv. We met with game and app developers who traveled here from as far as San Francisco and Shanghai. There were a lot of great sessions, and the themes for Day 1 were Industry Insights, Kids and Family, and Market Navigation. Each track was packed […]

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Best practices from game developers that brands can use to supercharge their user acquisition strategy




Before the busy holiday season, many mobile performance marketers strategize how to acquire enough seasonal users to maximize their Q4 results. More importantly, these marketers endeavour to find scale without paying exorbitant cost per install (CPIs), brought about by additional competition as countless other advertisers also take a similar strategy. Unique holiday challenges for brand […]

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Grow your mobile app revenue with rewarded video ads




It’s hard out there for a game publisher. There is immense competition, new games being released every day, and a customer base that can be incredibly fickle about where they spend their time on mobile. And, not to mention, game publishers still need to make a living! More than 90 percent of games today are […]

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6 strategies for brands to optimize their holiday advertising




Interested in holiday tips for game publishers? Check out our blog on “Five tips publishers need to know to maximize their ad spend.“ The best (and busiest) time of the year The holiday season is almost upon us and companies all over the globe are preparing for the best and busiest time of year. Not […]

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