Appsflyer recently released their first-ever Gaming Performance Index, analyzing user retention rates across 50 million paid installs from integrated network partners.
Vungle placed #1 for mobile user retention, demonstrating the highest average user retention across iOS and Android combined over 1, 7, and 30-day periods. When averaged across both platforms, Vungle provided the strongest gaming LTV out of the 25 ad partners in the report.
Video Emerges as Leading Mobile Acquisition Channel
Appsflyer found video networks to be the top source of gaming LTV, driving an 80% higher retention rate than other channels – as well as 24% higher retention than social networks.
“Video proves to be a solid bet when it comes to user acquisition—showing not only a high retention rate but also the ability to drive scale,” says the Appsflyer report.
At Vungle, we often work with brand advertisers to match them with the best mobile video ad inventory and volume for their needs. This insight into video’s dominance will be a helpful roadmap for marketers as they look to shift budgets toward mobile in 2015.
Strong Partners, Strong Retention
Everything we do is designed to drive LTV. Thanks to the incredible publishers we work with every day, we offer high-quality inventory that drives engaged mobile users. Combined with innovative opt-in ad formats, intelligent ad-serving algorithms and targeted creative, our campaigns are always optimized and delivered to the most relevant users.
Many of our publishers develop for both iOS and Android. Appsflyer’s Index shows us we’re on the right track in delivering LTV across the mobile ecosystem. We can’t wait to continue working with advertisers and industry partners to deliver even bigger value in the future.
If you’re interested in advertising with Vungle, or learning more about our premium inventory, please send a note to firstname.lastname@example.org.